{"id":5116,"date":"2019-01-17T10:06:13","date_gmt":"2019-01-17T10:06:13","guid":{"rendered":"https:\/\/moralescom.com\/site\/nosotros\/"},"modified":"2021-08-05T13:46:58","modified_gmt":"2021-08-05T13:46:58","slug":"nosotros","status":"publish","type":"page","link":"https:\/\/moralescom.com\/site\/nosotros\/?lang=en","title":{"rendered":"WHAT"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5116\" class=\"elementor elementor-5116\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-de78807 elementor-section-full_width elementor-section-stretched elementor-section-height-default elementor-section-height-default\" data-id=\"de78807\" data-element_type=\"section\" data-e-type=\"section\" data-settings=\"{&quot;stretch_section&quot;:&quot;section-stretched&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-c953126\" data-id=\"c953126\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9c8beeb elementor-widget elementor-widget-slider_revolution\" data-id=\"9c8beeb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"slider_revolution.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\n\t\t<div class=\"wp-block-themepunch-revslider\">\n\t\t\t<!-- START WHAT REVOLUTION SLIDER 6.7.18 --><p class=\"rs-p-wp-fix\"><\/p>\n\t\t\t<rs-module-wrap id=\"rev_slider_23_1_wrapper\" data-source=\"gallery\" style=\"visibility:hidden;background:transparent;padding:0;margin:0px auto;margin-top:0;margin-bottom:0;\">\n\t\t\t\t<rs-module id=\"rev_slider_23_1\" style=\"\" data-version=\"6.7.18\">\n\t\t\t\t\t<rs-slides style=\"overflow: hidden; position: absolute;\">\n\t\t\t\t\t\t<rs-slide style=\"position: absolute;\" data-key=\"rs-91\" data-title=\"Slide\" data-anim=\"ms:580;r:0;\" data-in=\"o:0;\" data-out=\"a:false;\">\n\t\t\t\t\t\t\t<img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/plugins\/revslider\/sr6\/assets\/assets\/dummy.png?resize=1200%2C675\" alt=\"\" title=\"_0002__6013162\" width=\"1200\" height=\"675\" class=\"rev-slidebg tp-rs-img rs-lazyload\" data-lazyload=\"\/\/moralescom.com\/site\/wp-content\/uploads\/2021\/01\/0002__6013162.jpg\" data-panzoom=\"d:10000;ss:100;se:100;os:120\/0;\" data-no-retina>\n<!--\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-23-slide-91-layer-25\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#ffffff\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:27px;y:c;yo:41px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:23;l:23;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:1126px;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"st:590;sp:710;sR:590;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;e:power4.inOut;st:w;sR:7700;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:10;background-color:rgba(12,12,12,0.63);font-family:'Montserrat';\"\n\t\t\t\t\t\t\t>It is evident that while the technological developments at the service of communication evolve at great pace, it is not the same with the approach models that we use to create messages. <br \/>\n \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-23-slide-91-layer-26\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#ffffff\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;xo:-543px;y:c;yo:-69px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:40;l:50;fw:700;a:center;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:134px;\"\n\t\t\t\t\t\t\t\tdata-frame_1=\"st:590;sp:710;sR:590;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;e:power4.inOut;st:w;sR:7700;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:9;font-family:'Montserrat';\"\n\t\t\t\t\t\t\t>WHAT \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-23-slide-91-layer-28\" \n\t\t\t\t\t\t\t\tdata-type=\"text\"\n\t\t\t\t\t\t\t\tdata-color=\"#ffffff\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:r;y:b;yo:5px;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;s:15;l:10;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:11;font-family:'Roboto';\"\n\t\t\t\t\t\t\t>PHOTOGRAPHY: Fernando Biancardi \n\t\t\t\t\t\t\t<\/rs-layer><!--\n\n\t\t\t\t\t\t\t--><rs-layer\n\t\t\t\t\t\t\t\tid=\"slider-23-slide-91-layer-29\" \n\t\t\t\t\t\t\t\tdata-type=\"shape\"\n\t\t\t\t\t\t\t\tdata-rsp_ch=\"on\"\n\t\t\t\t\t\t\t\tdata-xy=\"x:c;y:c;\"\n\t\t\t\t\t\t\t\tdata-text=\"w:normal;\"\n\t\t\t\t\t\t\t\tdata-dim=\"w:1677px;h:614px;\"\n\t\t\t\t\t\t\t\tdata-frame_999=\"o:0;st:w;\"\n\t\t\t\t\t\t\t\tstyle=\"z-index:8;background:linear-gradient(rgba(12,12,12,1) 0%, rgba(215,215,215,0) 100%);\"\n\t\t\t\t\t\t\t> \n\t\t\t\t\t\t\t<\/rs-layer><!--\n-->\t\t\t\t\t<\/rs-slide>\n\t\t\t\t\t<\/rs-slides>\n\t\t\t\t<\/rs-module>\n\t\t\t\t<script>\n\t\t\t\t\tsetREVStartSize({c: 'rev_slider_23_1',rl:[1240,1024,778,480],el:[400],gw:[1240],gh:[400],type:'standard',justify:'',layout:'fullwidth',mh:\"0\"});if (window.RS_MODULES!==undefined && window.RS_MODULES.modules!==undefined && window.RS_MODULES.modules[\"revslider231\"]!==undefined) {window.RS_MODULES.modules[\"revslider231\"].once = false;window.revapi23 = undefined;if (window.RS_MODULES.checkMinimal!==undefined) window.RS_MODULES.checkMinimal()}\n\t\t\t\t<\/script>\n\t\t\t<\/rs-module-wrap>\n\t\t\t<!-- END REVOLUTION SLIDER -->\n<\/div>\n\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-138f11a elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"138f11a\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-b8e71a8\" data-id=\"b8e71a8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1663291 elementor-widget elementor-widget-text-editor\" data-id=\"1663291\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Advertising techniques are stock in those past decades and both renowned schools: \u201c<em>positioning<\/em>\u201d and \u201c<em>communication for development<\/em>\u201d<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-c916174\" data-id=\"c916174\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-a07f057 elementor-widget elementor-widget-text-editor\" data-id=\"a07f057\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\tOur perceptual communication model breaks all the existing paradigms and <a href=\"https:\/\/moralescom.com\/site\/como\/\">proposes other approaches:<\/a>.\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-d13f278 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"d13f278\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-81d7f8a\" data-id=\"81d7f8a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7da0d45 elementor-widget elementor-widget-text-editor\" data-id=\"7da0d45\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">We apply our model in the following six units of services: <\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-8685579 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"8685579\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-0380d74\" data-id=\"0380d74\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-8877b64 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"8877b64\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"793\" height=\"792\" src=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Investigacio%CC%81n-Perceptual.png?fit=793%2C792&amp;ssl=1\" class=\"attachment-full size-full wp-image-1616\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Perceptual research:<\/h3><p class=\"elementor-image-box-description\">Through a qualitative model that identify narratives, stories and conceptual frames of the beliefs to discover and understand all the target groups.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-61ea9ed\" data-id=\"61ea9ed\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-fe167e2 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"fe167e2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img decoding=\"async\" width=\"793\" height=\"792\" src=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Estrategias-desde-la-Comunicacio%CC%80n-Perceptual.png?fit=793%2C792&amp;ssl=1\" class=\"attachment-full size-full wp-image-1614\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Perceptual communication strategies<\/h3><p class=\"elementor-image-box-description\">Albert Einstein synthesizes the approach of this model: \u201cfacts are facts, but perceptions is the reality\u201d.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-2bb2d29\" data-id=\"2bb2d29\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5b65783 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"5b65783\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"792\" src=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Disen%CC%83o-gra%CC%81fico-conceptual.png?fit=793%2C792&amp;ssl=1\" class=\"attachment-full size-full wp-image-1613\" alt=\"\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Perceptual graphic design<\/h3><p class=\"elementor-image-box-description\">Beyond color theory and aesthetics, graphic design reaffirms the intentionality of the message and helps us making ourselves understood.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-5323106 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"5323106\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-8eb7f5a\" data-id=\"8eb7f5a\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-37fc7cb elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"37fc7cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"792\" src=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Contenidos.png?fit=793%2C792&amp;ssl=1\" class=\"attachment-full size-full wp-image-1612\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Contenidos.png?w=793&amp;ssl=1 793w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Contenidos.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Contenidos.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Contenidos.png?resize=768%2C767&amp;ssl=1 768w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Contenidos.png?resize=520%2C520&amp;ssl=1 520w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Contenidos.png?resize=600%2C599&amp;ssl=1 600w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Contenidos.png?resize=100%2C100&amp;ssl=1 100w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Content creation<\/h3><p class=\"elementor-image-box-description\">Focus on beliefs provides strength on the writing and conceptualization of storytelling, scripts and chronicles.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-220dbbf\" data-id=\"220dbbf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-82c9c13 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"82c9c13\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"792\" src=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Eventos.png?fit=793%2C792&amp;ssl=1\" class=\"attachment-full size-full wp-image-1615\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Eventos.png?w=793&amp;ssl=1 793w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Eventos.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Eventos.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Eventos.png?resize=768%2C767&amp;ssl=1 768w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Eventos.png?resize=520%2C520&amp;ssl=1 520w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Eventos.png?resize=600%2C599&amp;ssl=1 600w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Eventos.png?resize=100%2C100&amp;ssl=1 100w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Events<\/h3><p class=\"elementor-image-box-description\">Brand activations, staging, flashmob and creativity at the service of the brands in the streets and scenarios. <\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-33 elementor-top-column elementor-element elementor-element-47baebd\" data-id=\"47baebd\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1aa49c4 elementor-position-top elementor-widget elementor-widget-image-box\" data-id=\"1aa49c4\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image-box.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-image-box-wrapper\"><figure class=\"elementor-image-box-img\"><img loading=\"lazy\" decoding=\"async\" width=\"793\" height=\"792\" src=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Medios-Alternativos.png?fit=793%2C792&amp;ssl=1\" class=\"attachment-full size-full wp-image-1617\" alt=\"\" srcset=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Medios-Alternativos.png?w=793&amp;ssl=1 793w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Medios-Alternativos.png?resize=300%2C300&amp;ssl=1 300w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Medios-Alternativos.png?resize=150%2C150&amp;ssl=1 150w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Medios-Alternativos.png?resize=768%2C767&amp;ssl=1 768w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Medios-Alternativos.png?resize=520%2C520&amp;ssl=1 520w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Medios-Alternativos.png?resize=600%2C599&amp;ssl=1 600w, https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Medios-Alternativos.png?resize=100%2C100&amp;ssl=1 100w\" sizes=\"(max-width: 793px) 100vw, 793px\" \/><\/figure><div class=\"elementor-image-box-content\"><h3 class=\"elementor-image-box-title\">Alternative media<\/h3><p class=\"elementor-image-box-description\">Magazines, newspapers, radio  soap operas, and other ways to approach target groups.<\/p><\/div><\/div>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-45ec26f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"45ec26f\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-a4091c8\" data-id=\"a4091c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1f5689f elementor-widget elementor-widget-spacer\" data-id=\"1f5689f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-e30374c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"e30374c\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36e221b\" data-id=\"36e221b\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-9ca2701 elementor-widget elementor-widget-gallery\" data-id=\"9ca2701\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;gallery_layout&quot;:&quot;masonry&quot;,&quot;columns&quot;:3,&quot;lazyload&quot;:&quot;yes&quot;,&quot;columns_tablet&quot;:2,&quot;columns_mobile&quot;:1,&quot;gap&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_tablet&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;gap_mobile&quot;:{&quot;unit&quot;:&quot;px&quot;,&quot;size&quot;:10,&quot;sizes&quot;:[]},&quot;link_to&quot;:&quot;file&quot;,&quot;overlay_background&quot;:&quot;yes&quot;,&quot;content_hover_animation&quot;:&quot;fade-in&quot;}\" data-widget_type=\"gallery.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-gallery__container\">\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Pieza-1.png?fit=3441%2C5000&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9ca2701\" data-elementor-lightbox-title=\"Pieza 1\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQzNywidXJsIjoiaHR0cHM6XC9cL21vcmFsZXNjb20uY29tXC9zaXRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIwXC8xMlwvUGllemEtMS5wbmciLCJzbGlkZXNob3ciOiI5Y2EyNzAxIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Pieza-1.png?fit=3441%2C5000&amp;ssl=1\" data-width=\"3441\" data-height=\"5000\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Pieza-3.png?fit=1758%2C2116&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9ca2701\" data-elementor-lightbox-title=\"Pieza 3\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQzOSwidXJsIjoiaHR0cHM6XC9cL21vcmFsZXNjb20uY29tXC9zaXRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIwXC8xMlwvUGllemEtMy5wbmciLCJzbGlkZXNob3ciOiI5Y2EyNzAxIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Pieza-3.png?fit=1758%2C2116&amp;ssl=1\" data-width=\"1758\" data-height=\"2116\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Pieza-2.png?fit=3440%2C3893&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9ca2701\" data-elementor-lightbox-title=\"Pieza 2\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQzOCwidXJsIjoiaHR0cHM6XC9cL21vcmFsZXNjb20uY29tXC9zaXRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIwXC8xMlwvUGllemEtMi5wbmciLCJzbGlkZXNob3ciOiI5Y2EyNzAxIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Pieza-2.png?fit=3440%2C3893&amp;ssl=1\" data-width=\"3440\" data-height=\"3893\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Pieza-6.png?fit=1595%2C1865&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9ca2701\" data-elementor-lightbox-title=\"Pieza 6\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ0MiwidXJsIjoiaHR0cHM6XC9cL21vcmFsZXNjb20uY29tXC9zaXRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIwXC8xMlwvUGllemEtNi5wbmciLCJzbGlkZXNob3ciOiI5Y2EyNzAxIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Pieza-6.png?fit=1595%2C1865&amp;ssl=1\" data-width=\"1595\" data-height=\"1865\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Pieza-5.png?fit=2643%2C1341&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9ca2701\" data-elementor-lightbox-title=\"Pieza 5\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ0MSwidXJsIjoiaHR0cHM6XC9cL21vcmFsZXNjb20uY29tXC9zaXRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIwXC8xMlwvUGllemEtNS5wbmciLCJzbGlkZXNob3ciOiI5Y2EyNzAxIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Pieza-5.png?fit=2643%2C1341&amp;ssl=1\" data-width=\"2643\" data-height=\"1341\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<a class=\"e-gallery-item elementor-gallery-item elementor-animated-content\" href=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Pieza-4.png?fit=3120%2C1741&#038;ssl=1\" data-elementor-open-lightbox=\"yes\" data-elementor-lightbox-slideshow=\"9ca2701\" data-elementor-lightbox-title=\"Pieza 4\" data-e-action-hash=\"#elementor-action%3Aaction%3Dlightbox%26settings%3DeyJpZCI6NDQ0MCwidXJsIjoiaHR0cHM6XC9cL21vcmFsZXNjb20uY29tXC9zaXRlXC93cC1jb250ZW50XC91cGxvYWRzXC8yMDIwXC8xMlwvUGllemEtNC5wbmciLCJzbGlkZXNob3ciOiI5Y2EyNzAxIn0%3D\">\n\t\t\t\t\t<div class=\"e-gallery-image elementor-gallery-item__image\" data-thumbnail=\"https:\/\/i0.wp.com\/moralescom.com\/site\/wp-content\/uploads\/2020\/12\/Pieza-4.png?fit=3120%2C1741&amp;ssl=1\" data-width=\"3120\" data-height=\"1741\" aria-label=\"\" role=\"img\" ><\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"elementor-gallery-item__overlay\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Advertising techniques are stock in those past decades and both renowned schools: \u201cpositioning\u201d and \u201ccommunication for development\u201d Our perceptual communication model breaks all the existing paradigms and proposes other approaches:. We apply our model in the following six units of services: Perceptual research: Through a qualitative model that identify narratives, stories and conceptual frames of [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"footnotes":""},"class_list":["post-5116","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/moralescom.com\/site\/wp-json\/wp\/v2\/pages\/5116","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moralescom.com\/site\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/moralescom.com\/site\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/moralescom.com\/site\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/moralescom.com\/site\/wp-json\/wp\/v2\/comments?post=5116"}],"version-history":[{"count":5,"href":"https:\/\/moralescom.com\/site\/wp-json\/wp\/v2\/pages\/5116\/revisions"}],"predecessor-version":[{"id":5130,"href":"https:\/\/moralescom.com\/site\/wp-json\/wp\/v2\/pages\/5116\/revisions\/5130"}],"wp:attachment":[{"href":"https:\/\/moralescom.com\/site\/wp-json\/wp\/v2\/media?parent=5116"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}