{"id":502,"date":"2010-12-31T14:19:19","date_gmt":"2010-12-31T14:19:19","guid":{"rendered":"http:\/\/metalecabeza.wordpress.com\/?p=502"},"modified":"2010-12-31T14:19:19","modified_gmt":"2010-12-31T14:19:19","slug":"la-publicidad-y-la-percepcion","status":"publish","type":"post","link":"https:\/\/moralescom.com\/site\/la-publicidad-y-la-percepcion\/","title":{"rendered":"La publicidad y la percepci\u00f3n."},"content":{"rendered":"<p>Con esta reflexi\u00f3n que me vengo haciendo en torno a lo que denomino &#8220;cultumidor&#8221;, esto es, consumidor a partir de sistemas de creencias, a partir de culturas, me persuado del\u00a0inmenso poder que adquiere la percepci\u00f3n en esta perspectiva.<\/p>\n<p>De manera subjetiva, el cultumidor percibe en el bien o en el servicio que desea adquirir una conexi\u00f3n con su sistema de creencias o su cultura. Esa percepci\u00f3n subjetiva es tambi\u00e9n una construcci\u00f3n cultural que no necesariamente corresponde a la realidad real.<\/p>\n<p>El bien o el servicio poseen intr\u00ednsecamente unos relatos que el cultumidor &#8220;construye&#8221; subjetivamente o que la comunicaci\u00f3n se ha encargado de detonar.<\/p>\n<p>Y entonces pienso en &#8220;comunicaci\u00f3n perceptual&#8221; y tambi\u00e9n el t\u00e9rmino me gusta&#8230;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>consumidor, cultumidor, sistemas de creencias, percepci\u00f3n, bienes, servicios, comunicaci\u00f3n.<\/p>\n","protected":false},"author":2,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"nf_dc_page":"","om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_jetpack_memberships_contains_paid_content":false,"footnotes":""},"categories":[89],"tags":[],"class_list":["post-502","post","type-post","status-publish","format-standard","hentry","category-comunicacion-inteligente"],"jetpack_featured_media_url":"","jetpack_sharing_enabled":true,"_links":{"self":[{"href":"https:\/\/moralescom.com\/site\/wp-json\/wp\/v2\/posts\/502","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/moralescom.com\/site\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/moralescom.com\/site\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/moralescom.com\/site\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/moralescom.com\/site\/wp-json\/wp\/v2\/comments?post=502"}],"version-history":[{"count":0,"href":"https:\/\/moralescom.com\/site\/wp-json\/wp\/v2\/posts\/502\/revisions"}],"wp:attachment":[{"href":"https:\/\/moralescom.com\/site\/wp-json\/wp\/v2\/media?parent=502"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/moralescom.com\/site\/wp-json\/wp\/v2\/categories?post=502"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/moralescom.com\/site\/wp-json\/wp\/v2\/tags?post=502"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}