Advertising techniques are stock in those past decades and both renowned schools: “positioning” and “communication for development”
We apply our model in the following six units of services:
Perceptual research:
Through a qualitative model that identify narratives, stories and conceptual frames of the beliefs to discover and understand all the target groups.
Perceptual communication strategies
Albert Einstein synthesizes the approach of this model: “facts are facts, but perceptions is the reality”.
Perceptual graphic design
Beyond color theory and aesthetics, graphic design reaffirms the intentionality of the message and helps us making ourselves understood.
Content creation
Focus on beliefs provides strength on the writing and conceptualization of storytelling, scripts and chronicles.
Events
Brand activations, staging, flashmob and creativity at the service of the brands in the streets and scenarios.
Alternative media
Magazines, newspapers, radio soap operas, and other ways to approach target groups.
